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 MARKET ENTRY AND SOFT LANDING
Business activation events 

Events designed to generate real business in international markets through structured meetings, direct access to decision-makers, and the activation of opportunities.

Generation of business opportunities in international markets, from validation to full market entry.

Business Activation Events

Duration: 1–3 Days

Single event or road trip depending on scope
____ HIGH-IMPACT CONNECTIONS

Strategic Pillars of the Events

A format geared towards tangible commercial results and access to international investment and collaboration ecosystems.

Access to Decision-Makers

Direct contact with clients, strategic partners, and key investors.

B2B Dynamics

B2B meetings, roundtables, and structured networking with business objectives.

Global Ecosystem

Direct access to the international ecosystem of the target market.

Post-Event Follow-up

Post-event follow-up to maximize opportunity conversion.

Internationalization Challenges for Events
Barriers in Traditional Events
____ PROBLEMS WE SOLVE

Overcome barriers to accessing international markets.

We transform event participation into a driver of sales and genuine strategic connections.

Lack of Access to Decision-Makers

Difficulty reaching the executive-level profiles that actually make decisions regarding purchases or alliances.

Difficulty Generating Qualified Leads

Complexity involved in identifying and contacting high-value potential clients at the destination.

Low Lead-to-Deal Conversion Rate

Loss of contacts due to a lack of structure and sales follow-up after attending events.

Slow Market Entry

Slow market penetration processes lacking the acceleration provided by local agencies or partners.

____ CLIENT PROFILE / TARGET PROFILE

Who are these events designed for?

Startups and Scaleups High Growth
Startups / Scaleups

Innovative companies in the expansion phase seeking investment and international validation.

SMEs in International Expansion SMEs
SMEs in International Expansion

Small and medium-sized enterprises in the process of establishing themselves or consolidating operations in new countries.

Corporations Corporate
Corporations

Large companies focused on exploring commercial alliances and direct expansion projects.

Institutions and Clusters Institutional
Institutions & Clusters

Entities seeking to boost market access for their member companies.

____ STEP-BY-STEP PROCESS
Preparation and Execution Methodology

Four structured phases to ensure the event's return on investment.

1
Event Selection

Identification and selection of the strategic event or roadshow based on the agenda and target audience.

2
Company Preparation

Refinement of the pitch, value proposition, and market-aligned sales materials.

3
Event Execution

On-site deployment, B2B meetings, pitches, and a scheduled in-person agenda.

4
Feedback & Follow-up

Feedback collection, lead qualification, and post-event follow-up.

____ ONSITE EXECUTION
Direct Actions (On-site)

We connect participating companies with key clients, partners, and investors.

Personalized Meeting Agenda

Pre-arranged B2B schedule based on the contracted access level.

Connection with Key Stakeholders

Direct engagement with customers, partners, and strategic investors in the target market.

Advanced Business Dynamics

Organization of one-on-one meetings, roundtables, and structured networking.

Immersion in the Ecosystem

Facilitation of access to the international ecosystem and post-event follow-up management.

On-site Business Dynamics
____ PROGRAM DELIVERABLES

Tangible Results (Outputs)

Meetings with Decision Makers

Meetings arranged directly with key profiles and decision-makers.

Qualified Leads

Vetted commercial and institutional contacts with expressed direct interest.

Business Opportunities

Active commercial proposals and identification of strategic partners at the destination.

Identified Partners

Local partners, distributors, and key allies identified and connected.

Access to Investment

Direct connections to international investment funds and investor networks (depending on access level). ​

____ ENTRY REQUIREMENTS

Required Inputs

To personalize the event experience and ensure the ideal agenda, we require:

  • Clear and differentiated value proposition of the company.
  • Sales pitch and adapted promotional materials.
  • Clear market objective (validate, sell, or scale).
EXPECTED RESULTS

Creating Real Opportunities

Generation of real business opportunities through structured access to decision-makers, business partners, and key investors in the target market.


CHECK NEXT AGENDA OF EVENTS
 Direct Market Access

Boost your international presence with high-impact events.

Gain direct access to strategic B2B meetings with key decision-makers and investors at your next business destination.